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OSUN State Governor, Senator Ademola Adeleke on Monday, November 17, 2025 flagged off the Osun Adire Festival 2025 (ADOF 2025) at the Governor’s Office, Abere, Osogbo.
Representing the Governor was the Secretary to the State Government (SSG), Bobagunwa Teslim Igbalaye, he told all the stakeholders that ADOF 2025 will showcase the unique Adire textile which is the symbol of Osun history and creativity.
The Governor added that the ADOF 2025 will among others, boost the economy of the State, youth engagement, cultural engagement, cultural participation and entrepreneurship opportunities.
“The festival will showcase the unique Adire textile, a symbol of Osun history and creativity. As Chief Creative Officer, Mr. Governor emphasizes the importance of documenting and supporting creativities in Osun State.
The state government look forward to achieving the followings through.
Adire Osun Festival:
Economic Boost (The festival will attract tourists, create jobs and stimulate local economy);
Youth engagement (the festival will encourage young people to participate in cultural activities, promoting productivity and creativity);
Cultural Preservation (The festival will showcase Adire textile and Osun’s rich heritage); and
Entrepreneurship Opportunities (Adire Osun Festival will serve as a Launching pad for local artisans, designers and entrepreneurs across the world).
Adire Osun Festival 2025 will feature street show of various Colourful Adire Fabrics, with a view to promoting Osun’s rich culture and traditions as well as reclaim Osun and Osogbo’s historical place as the source of Aro and Adire.”
The Chairman of Council for Arts and Culture, Hon. Ebenezer Adeniji at the Media World Conference said the “Adire Osun speaks; it tells of who we were, who we are, and, with careful stewardship, who we can become.”
The theme of this World Media Conference: Creating Wealth, Empowering Youths, according to him is not a mere slogan to the festival but a logical next step.
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“We have the raw material: ancestral motifs, time-honoured techniques, and communal stories woven into fabric. Our task is to transform that cultural capital into sustained livelihoods and meaningful futures for our young people.
Wealth creation here is not a by word for exploitation. It is about dignity. It is about turning skill into income, talent into enterprise, and tradition into sustainable industry that honours both craft and craftsman.
When an Adire artist earns steadily, their household is strengthened; when their business grows, local supply chains thrive; when communities prosper, culture is preserved, not as an artifact behind glass, but as a living, transmitted practice.
In order to achieve this, we must enable the market. Creativity alone will never translate into prosperity unless it is matched by modern business architecture.
That means access to design development, quality inputs, affordable finance, logistics, branding, and digital marketplaces. It also means partnerships with fashion houses, interior designers, exporters, and cultural tourism operators.
We must build bridges from the dye pit to the runway, from the village loom to the global showroom.
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In addition, we must empower the youth. If culture is to have a future, young people must feel invited into it, as makers, designers, marketers, entrepreneurs, and cultural managers.
Empowerment requires training that is relevant, accessible, and inspirational. In the same light, we appreciate Mr. Governor for his approval to train 25 youths each in the 332 wards of the Local Governments in the State.”
The Senior Special Assistant (SSA) to the Governor on Creative Economy, Events and Entertainment, Hon. Tunde Laface announced that the Adire Osun Festival 2025 (ADOF 2025) Summit that will showcase Trade and Export Business and ADOF 2025 will hold at the Oasis Event Centre, Osogbo on December 19, 2025.
The grand finale of Adire Osun Festival 2025 with road shows across the state capital of Osogbo with all night concerts featuring DJs, Comedians, dancers and other entertainers will hold on December 20, 2025.
“The Adire Osun Festival Export Summit, which comes on the 19th of Dec @ Oasis Event Centre will showcase the Trade and Export Business and the Adire Fashion elements of Adire Osun.
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The Main Event the Adire Osun Carnival is scheduled for Saturday, the 20th of December 2025.
This Yorucentric Street Carnival will start @ 10am from Olaiya junction to Old Garage on to the popular Ajegunle, enroute Igbona, Ayetoro then to Stadium roundabout heading back the same way to Old garage then on to the new IMOLE DEE flyover @ Okefia were we turn back to Freedom park, the Heart of Osogbo Metropolis.
At Freedom park the Carnival Ensemble and Celebration of Adire Osun will continue.
The Carnival will draw to a close by 9pm and dovetail into an all Nite Concert featuring top Nigerian artists Osun based Artists, Djs Comedians Hypemen, Dancers amongst many others.
The Carnival Street Parade will at every major junction along the dedicated route feature a Live Band /Dj/Mc plus Hypemen.
The Carnival main stage will be at Old Garage a Live Band will be on hand to serve His Excellency and other VIP Guests.
Ajegunle will have a Live Band stand manned by one of their own Ayetoro junction stadium roundabt Igbona and Imole flyover areas will also feature Djs hypemen, Mcs and Live Bands.”
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