The atmosphere was ablaze with celebration on the 16th of September, 2023, as the 20th Anniversary and Award of Excellence by Marketing Edge took place at the prestigious Podium Event Centre in Lekki, Lagos.
Distinguished companies gathered to receive their well-deserved Awards of Excellence, and among them was Rite Foods, renowned for its products like Sosa Fruit Juice, Bigi Carbonated Soft Drinks, Fearless Energy Drink, and Rite Sausages.
Mrs. Adebola Adeyinka, representing Rite Foods Nigeria Limited, shared insights with SOJ WORLDWIDE ONLINE NEWS. She proudly revealed that Rite Foods was honored with the Most Outstanding Product of the Year award for Sosa Fruit Juice, marking another significant milestone for the company.
In her words,
“This isn’t our first recognition from Marketing Edge; we’ve been fortunate to receive several awards from them over the years. Marketing Edge has been a valuable partner to Rite Foods, both in the local and global market scenes. They are synonymous with driving market growth in Nigeria.”
Mrs. Adeyinka also shed light on the evolving landscape of marketing in Nigeria. She emphasized the positive trajectory of the industry, driven by technological advancements and innovative approaches to meet ever-changing consumer preferences and needs.
However, she acknowledged that there are challenges. One major hurdle is the swift evolution of consumer tastes and preferences, which demand rapid adjustments and innovations from companies. The dynamic business environment presents the challenge of keeping up with consumer demands at various touch points.
In conclusion, she summarized,
“One of our industry’s primary challenges is aligning with the rapidly changing consumer landscape and ensuring that we consistently meet their evolving needs.”